Make good use of CPA Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.
Use CPA Insights to improve your social media marketing campaign. Check CPA Insights to find out which updates are the most popular. If possible, share more similar updates. If you notice your subscribers are losing interest in your CPA campaign, make an effort to create more interesting content for your campaign.
Be sure to update your CPA page regularly. It doesn't matter how great your CPA page is. If you're failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
Post regularly on your CPA page. Don't just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don't care that much. If you need this CPA page for your business, then stick to some kind of posting schedule.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like More Bonuses your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.
If you do not have time in the day to maintain a CPA page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.
Use tools to measure the power of your CPA marketing. There are all sorts of tools out there these days to help give you an idea of how potent your CPA marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Whether you plan to create attractive ads or build a business page empire, the first step is always to learn as much as you can. This article is a great first stop, but keep reading and researching. The more you learn, the better your campaigns will be and success will quickly follow.